ABOUT US
In 2008, co-founders Justin McDonell and Richard Peil launched American gym brand Anytime Fitness in Australia. It’s now the nation’s biggest gym community with an impressive 17.4% market share. In 2015, Collective Wellness Group was born to encompass our growing portfolio of empowering brands; Anytime Fitness and SUMHIIT Fitness. The success of Collective Wellness Group is a combination of superior business models, exceptional products, great brands and talented people. Our committed, experienced team is driven by results.
When you become part of Collective Wellness Group, you’ll be making an exciting investment that will establish or grow your business portfolio. Not only will you receive the best training and support, you’ll join a community of passionate experts with one common goal – motivating Australians to experience life as it should be.
Reflecting
Our Brand
At Collective Wellness Group, we have a clear purpose and to achieve it, we need to consistently behave in a certain way - the Collective Way.
We are obsessed with creating successful, profitable franchises that positively impact the lives and health of over 1 million Australians. Our purpose is to Inspire Healthier Lives and is what gets us out of bed every day. It's our passion and our north star. It's what keeps our team and our brands moving forward.
The Collective Way
The Collective Way is how we define our culture and the principles that guide the way we operate.
OWN IT
Think & act like
brand owners,
Take accountability.
Make an impact.
SEE IT
Create the future.
Stay curious.
Keep growing.
TOGETHER
Leverage our
collective brain power.
Collaborate, support
and celebrate diversity.
Be passionate
about what we do.
Genuinely care.
Show kindness
and respect.
FEEL IT
Focus on the
outcome, stay agile,
be remarkably
resourceful.
DO IT
6 Pillars of Wellness
At Collective Wellness Group we have adopted and integrated into our business, the
6 dimensions of wellness identified in McKinsey & Company’s 2021 Future of Wellness survey.
We recognise that ‘wellness’ for our support office team, our franchisees & their teams,
our members, our suppliers & partners, our local communities and the broader community, is much
broader than fitness. It encompasses nutrition plus overall physical and mental health and appearance.
TOGETHER
We leverage our collective brain power.
We’re a team who share, support,
encourage and celebrate diversity.