Our Senior Leadership Team

  • General Manager

    Simon joined Collective Wellness Group in September 2019, having spent a lifetime in health, fitness and high performance. Simon is responsible for the overall strategic direction, operations and management of the Anytime Fitness brand.

    After 10 years as a Professional Triathlete, which included the Olympic Games, The Commonwealth Games and multiple World Championships representing Australia, Simon launched his business career. He held roles as National Marketing Manager, National Brand Manager, National Business Manager and Global Director of Sports Marketing and Racing for Trek Bicycle. Simon was the APAC Director of Growth for Zwift LLC before commencing with CWG as the Chief Operations Officer overseeing Anytime Fitness, Orange Theory and Xtend Barre.

    He was the Anytime Fitness Regional Manager for QLD, WA and NT for a period in and out of Covid lockdowns before stepping into the General Manager position in October 2022.

  • Head of Business Development

    With close to 20 years of experience in the Fitness Industry, spanning across a variety of Senior/Executive level roles across multiple well-known brands within Australia, there are very few aspects of the Fitness industry that he is not well-versed in.

    Chris has a real passion for Fitness and is obsessed with enhancing members experiences within our gyms, and started his career as a personal trainer and club operator with an extensive background in various sports on a competitive level and strength and conditioning.  

    As Head of Business Development, he leads a diverse team of franchise sales and property development experts and is currently growing the footprint and success of the Anytime Fitness brand in Australia to impact 1 million Australians.

  • Chief Marketing Officer

    Caitlin Bancroft is the Chief Marketing Officer for Collective Wellness Group (CWG), joining the business in July 2021. In her time at CWG, Caitlin had led the marketing for Anytime Fitness, XTEND and SUMHIIT Fitness. Prior to CWG, Caitlin has held Senior Marketing leadership positions at Blackmores, Revlon Cosmetics, and Vitaco Health, with her early career spent in the advertising industry working on brands such as Nike, Diet Coke and news.com.au. 

    Caitlin is a consumer-centric, commercially astute, strategic, and innovative Senior Executive. She has delivered first to market innovation, successfully developed and implemented strategic marketing plans and compelling brand communications based on consumer insights, and achieved commercial targets through strong P&L management. Caitlin has been responsible for building and leading high performing teams with one of the most rewarding aspects of her roles mentoring her team and seeing them flourish and grow. 

    Caitlin is also passionate about health and wellness and inspiring others to be their best selves. This passion saw her gain a qualification in naturopathy which she practised for several years. She is grateful she has the opportunity to marry her dual passions of brand marketing and health and wellness every day in her work.

  • Head of People + Culture

    Fiona brings over a decade of People & Culture experience in corporate settings and prides herself on her leadership, emotional intelligence and commercial astute.

    She is the Head of People & Culture at Collective Wellness Group, a mother of two under 3 years of age, Social Work degree qualified and very passionate about health and fitness (she is also a qualified Personal Trainer). Fiona’s unique combination of professional skills and life experience make her a well-rounded asset to the Board.

  • Chief Financial Officer


    Kevin Huang is a seasoned finance executive with over 17 years of experience, including 8 years as a CFO. He excels in corporate and commercial finance, strategy, and legal domains.

    Kevin currently serves as the CFO (Group) at Collective Wellness Group, where he is also the Chair of the Risk Committee and a member of the Finance Committee. His leadership has been pivotal in driving financial performance and strategic growth, overseeing financial management, strategic planning, and operational efficiency.

    Kevin is a Certified Practicing Accountant (CPA), holds an MBA, and is a Graduate of the Australian Institute of Company Directors. Known for his strategic planning, stakeholder management, and ability to drive financial and operational excellence, Kevin consistently delivers outstanding results. He is recognised for fostering high team engagement, with a positive and passionate approach, and a strong work ethic that inspires those around him.

  • Head of IT

    With over 30 years of experience in the technology sector, Jenny has a strong track record of success in systems implementation and technology transformation. She has deep skills and ability to execute complex projects and deliver results that enable organisations to grow and thrive. Her expertise lies in creating robust technological platforms that support diverse organisational needs, fostering both efficiency and innovation.

    Throughout her career, she has managed development and operational teams, overseen the selection and implementation of vendor-based software, and led initiatives to deploy a variety of critical systems. Driven by a passion for making a difference through technology, Jenny strives to leverage her skills and experience to empower organisations. She believes in the transformative power of technology to create positive change and is dedicated to helping organisations harness this potential to achieve their goals and drive growth.

  • Head of Franchise Development + Compliance

    Jason joined Collective Wellness Group in 2020 and currently holds the role of Head of Franchise Development and Compliance, and is responsible for franchise development consisting of new territory growth and assessments, facilitating and supporting club resales, property and design of new and refreshed clubs along with franchise risk compliance. Jason has extensive experience spanning over 20 years in the Fitness industry including roles in Fitness, Sales, Operations and Business Management.  Jason has previously supported the ‘’risk’’ portfolio for Anytime Fitness with an objective of improved business performance.