OUR
BRANDS

In 2008, co-founders Justin McDonell and Richard Peil launched American gym brand Anytime Fitness in Australia. It’s now the nation’s biggest gym community with an impressive 17.4% market share. In 2015, Collective Wellness Group was born to encompass our growing number of empowering brands; Anytime Fitness and SUMHIIT Fitness. The success of Collective Wellness Group is a combination of superior business models, products and people. Our committed, experienced team is driven by results.

When you become part of Collective Wellness Group, you’ll be making an exciting investment that will establish or grow your business portfolio. Not only will you receive the best training and support, you’ll join a community of passionate experts with one common goal – motivating Australians to experience life as it should be.

Anytime
Fitness

As Australia’s biggest gym community, Anytime Fitness has over 540 clubs and over 550,000 members nationwide. Australia is the most successful international Anytime Fitness market in the world. We’re the brand that brought the 24/7 concept to life, and we’re the solution that made fitness more accessible for a larger group of people. Anytime Fitness continues to be a safe, stable and profitable opportunity for investors.

When you choose to invest in an Anytime Fitness franchise you'll be joining a unique culture that supports, nurtures and inspires our members to do fitness their way. Our gyms are for anybody, anytime, anywhere - and our franchisees share our passion for making fitness accessible to all Australians.

SUMHIIT
Fitness

SUMHIIT Fitness is a hyper-condensed, high-intensity interval training (HIIT) workout that packs 55 minutes of supercharged calorie burn into only 35. Throughout the duration of the 35-minute session, participants rotate every 60 seconds between an air bike and strength training exercises with an optional 10-minute cool-down available at the end of each workout, including a variety of core exercises.

Known as Basecamp Fitness in the USA, the business operates under the name SUMHIIT Fitness in all international markets, including Australia. The first SUMHIIT Fitness studio opened in Crows Nest, New South Wales in January 2024 as a corporately owned studio.